SEO or search engine optimization is never a one-time thing. It is an ongoing effort that involves a lot of fine-tuning and efforts to keep your site performing well in search results. Even with this basic concept, one of the most frequently asked questions about SEO is still this one: how long does it take me to see results?
So, how soon?
The impact of your SEO campaign depends on a lot of things, including:
- Your competition
- The keywords you are targeting
- The SEO performance of your site
- The amount of time you invest on off-site SEO
- The age of your domain name
Naturally, SEO also depends highly on the quality of your content and how happy your users really are. Unlike a few years ago, search engines now take aspects such as user experience and content readability into considerations.
The usual impacts of search engine optimizations can be seen in as soon as a few weeks; sometimes even sooner. But these are just the beginning. You can’t expect your site to appear at the top of search results immediately. Some fine-tuning is needed.
After three to six months, you will be able to start seeing the true SEO performance of your site or pages. At this point, you might be leading the pack and topping the search results for the keywords you selected.
How can I get quick results?
Let me remind you that there is no surefire way of getting the results you want in the shortest amount of time possible. As mentioned earlier, SEO is more of a marathon than a sprint; you need to be willing to start and maintain a good SEO campaign in order to get great results and generic search engine traffic.
That said, there are a few things you can do to speed things up a little bit. You can start by increasing your domain authority. This can be done by adding extra years to the domain. Instead of renewing the domain name every year, opt for a longer contract upon renewal. You can also invest more on off-site SEO to increase the amount of high quality backlinks you get from good ranking sites.
Never – and I do mean NEVER – take shortcuts. Buying bulk backlinks or performing other black-hat SEO tricks may get you quick results, but you will also get penalized in the future once search engines realize you are manipulating the way your site is ranked. I know how tempting it can be to just cheat, but please, don’t.
Last but certainly not least, update your site with good, engaging content. Content is the king in every SEO campaign. The only way you can rank higher, faster, is by keeping your users happy with valuable content. Write original articles, post SEO-optimized videos and images to go along with them and you will see your site ranking better and better by the day.
On top of it all, be sure to evaluate and make adjustments to your SEO campaign to get the best results. Adapting to market changes and keeping up with the competitors will go a long way.