The latest Facebook data scandal got so big, it now has its own Wikipedia page. This means that there’s no time like now for leveraging the security of your own website and data handling policies for boosting your business. You can boost the security of your website using a variety of solutions, but that alone isn’t enough. You also need to make your visitors believe that they are safe, and a few measly certificate logos won’t do that now.
What you need is a combination of tricks that will both make your pages secure and make them look the part.
4 Tips for Boosting Website Security and Getting Customer Trust
1. Embrace the HTTPS (without getting your ranking down)
In case you don’t have an SSL certificate yet, how come? Today this is a mandatory requirement as you won’t even rank high on Google Search without it. It’s a fact that Google’s ranking bots prioritize HTTPS since 2014, so not using this encryption is a huge mistake.
However, when moving your website to HTTPS, you need to remember that:
- You’ll need to double-check your redirects to ensure all traffic gets to the new SSL-secured pages.
- Verify if your current CDN supports this encryption. You can use MaxCDN for that.
- There are several types of SSL certificates. Choose wisely.
Note that you should migrate your pages during the times when traffic is low so the system can re-index them faster. Google bots will use your server’s resources for this. Therefore, the quality of your hosting will matter a great deal. In fact, this might be the time to change your host so you get improvement and a security boost on several levels. SSL encryption is undoubtedly good, but having another layer of good security from the host is a ‘free’ boon. To find a provider you can trust you should peruse an independent web hosting guide.
2. Rename your admin folders
This method of boosting website security is so simple, it’s often overlooked. Yet, it’s rather effective as it stops most basic attacks that target admin directories. The trick is that these attacks specifically identify folders with the word ‘admin’, which is the standard admin directory name.
CMS solutions of today give you tons of flexibility with website customization. One of those features is changing directory names however you like. Use this simple trick to add another level of protection over encryptions and firewall.
3.Get yourself a great firewall
A website firewall is a mandatory security measure that will monitor the traffic and limit the risk of anything malicious getting to you. It can protect you from the threats coming through the server itself, thus adding another layer of security to your hosting.
There’s a great variety of firewall solutions available for all website building platforms. The most popular ones are Sucuri, WP Simple Firewall, and Incapsula. When choosing one focus on the security features and integration specs as you need to be sure the solution will perform perfectly with your platform configuration.
4.Give your website a secure feel
Every visitor coming to your website will notice your SSL encryption by the fact that the page address is https://. You can also post other certificates and logos of security solutions on every page (usually at the bottom) to let the people know exactly what protects their data when dealing with your business.
However, you’ll need to do more in order to inspire the sense of security in your visitors. Some of the most effective methods include:
- Providing social proof.
The NNGroup study on social proof provided insightful information on how making people think other people have already done something inspires them to do the same. PayPal uses this tactic by posting photos of their clients alongside phrases, like ‘see why people like PayPal’. This humanization of security claims makes them far more persuasive on the subconscious level.
- Color-code your website to inspire the feelings of calm, peace, and safety.
There’s no secret that colors affect human emotions and therefore their behaviors. As the extent of your influence on your website’s visitors is limited, choosing the right color scheme is the thing to make them feel more secure. Consult this guide to choose the right colors.