With so many blogs on the internet these days, guest blogging has really taken hold. It’s even commonplace. Even still, many bloggers don’t know the value of guest blogging, nor do they understand how to go about it and where to look for opportunities for guest blogging.
There are truly many advantages to guest blogging, both for the guest blogger and for the host blog such as Globex Outreach. Let’s look at a few of them, shall we?
Advantages of accepting guest posts
It boosts your content, allowing you to keep your blog updated frequently. Frequent posting is key to audience engagement and growing your following.
It can also offer added value to your readers. How? By offering insight into a topic that is of interest to them, even if it is outside of your area of expertise. For example, if you have a parenting blog and invite in a guest blogger to write a post about having a child with autism, this may strike a note with many of your readers, even though you don’t have the experience to write knowledgeably on the subject.
Guest blogging can lend an air of legitimacy to your blog. That is, if you choose the right bloggers to post. Industry leaders with an established following can really make your blog look more credible when they guest post for you.
Guest posts can increase your traffic and inbound links
Advantages of guest posting on other blogs
Guest posting will help you to gain access to a new audience, usually one that is in line with your target audience.
Guest posting will help you form alliances and relationships with people in your field. This can help you further your blog following.
Getting noticed in the search engines is another great reason to guest post for others. If you gain backlinks to your website/blog, that can help you immensely, especially if you are posting on an authoritative, established website.
Guest posting will position you as an expert in your field and position you as an authority in your field.
There are a couple of caveats here, however. Although guest blogging is a great SEO strategy for bloggers, it has also been used for nefarious purposes by spammers. If you get a request to be a guest blogger, be sure it’s a legit opportunity before you dive in. If the email they sent you sounds fishy or like a form letter, the blog post will probably be of the same quality. If something doesn’t seem right, trust your instincts. And if you get an email requesting to give you a guest post but they won’t accept a guest post in return, you’ll probably want to steer clear.
Guest blogging, therefore, can be a boon to both the guest poster and the host blog. The important thing is to choose your opportunities wisely and to follow your gut instinct. Done wisely, guest blogging can boost your blog and help you establish a firmer foothold in your field.