Can You Really Control What Shows Up About You on Google?

If you search your name or business and see something you wish wasn’t there, you are not alone. Millions of people and companies face the same problem every year. Some are dealing with bad reviews. Others find old blog posts, news articles, or personal data that is still online.

The good news is you have options. The bad news is not everything is easy to remove. This guide explains what you can control, what you can’t, and the exact steps you can take to clean up your search results.

Why Search Results Matter So Much

Google is where people go to get the first impression of you. If that first impression is bad, it can affect your career, sales, and personal life.

BrightLocal’s 2024 survey found that 93% of consumers read online reviews and research before making a decision. Even in tech hiring, recruiters often search candidates before an interview. A software engineer I spoke to said a three-year-old negative forum thread about his code once cost him a contract with a major company.

When people see negative or outdated content, they may never give you the chance to explain.

Find Out Exactly What’s Online

Start by doing a branded search in incognito mode. Check:

• The first two pages of regular search results
• Google Images
• Google News
• Review sites like Trustpilot, Yelp, or Glassdoor
• Industry-specific forums or blogs

Take screenshots or make a list of any links you want to address. Keep this organized so you can track progress later.

Identify What You Can Remove Directly

If you control the site where the content is posted, you can update or delete it yourself. This includes:

• Your own blog or portfolio
• Old profiles on forums or social platforms
• Comments you’ve made that are still live

If the content is on someone else’s site, you can contact the site owner and ask for removal. Be polite, factual, and specific. One startup founder told me she got an outdated product review removed simply by emailing the blog’s editor and pointing out the product no longer existed.

Use Google’s Own Removal Tools

Google has several forms that can help. These work for certain types of content, such as personal information, outdated pages, or illegal material.

The process varies, but you’ll usually need to submit the exact URL and explain why it should be removed. Learning how to remove something from Google search results can be as simple as filling out these forms, but only if the content meets their guidelines.

Suppress What You Cannot Remove

Some content will not qualify for removal. In those cases, your goal is to push it down in search rankings by creating better, more relevant content.

This works because Google usually prioritizes fresh, authoritative pages. You can publish:

• Blog posts or articles on your own site
• Guest posts on high-authority websites
• Videos on YouTube optimized for your name or brand
• Profiles on trusted platforms like LinkedIn or Crunchbase

A small SaaS team I know buried a negative news article by launching a content series about their tech innovations. Within six months, the bad link dropped to page three.

Protect Your Personal Data

Some search results are not about bad press but about personal privacy. Data broker sites often list your name, address, and phone number. You can opt out of many of these manually.

For example, sites like Spokeo and Whitepages have removal pages. There are also services that automate the process, especially useful if your information appears on dozens of sites.

Monitor Your Results Regularly

Cleaning up your search results is not a one-time job. Set a reminder to check your name or brand at least once a month. You can also use monitoring tools that alert you whenever a new mention appears online.

The earlier you catch something negative, the easier it is to address before it spreads.

Tools and Services That Can Help

If you want to make this process faster, here are three options worth considering:

• Erase – Specializes in removing harmful or outdated search results and replacing them with positive, accurate content. Strong for both personal and business cases.
• Reputation Flare – Focuses on long-term suppression and content creation strategies to keep negative results buried.
• Brandwatch – Real-time monitoring of brand mentions across the web, news sites, and social platforms so you can react quickly.

Mistakes to Avoid

Getting aggressive with site owners – Most people respond better to polite, professional requests.

Only focusing on one type of search – Bad content can appear in images, news, or video results.

Not keeping proof – Save screenshots and copies of any harmful content before starting removal requests.

Ignoring the positives – Build good content even if you do not currently have anything negative showing.

The Long-Term Payoff

In the tech world, your online footprint often matters as much as your resume or portfolio. A clean, accurate set of search results can make hiring managers, investors, and partners more confident in working with you.

The process takes time, but the benefits are real. By being proactive, you can control the story Google tells about you — and make sure it works in your favor.