In the past, SEO was about creating a web page and stuffing it with keywords. Back then, SEO experts would take advantage of black-hat link building strategies, building on fake domains and abusing them to get fantastic rankings overnight.
Everything stopped in 2011 when Google rolled out its first significant update. Thousands of websites that were built on faulty link structures fell from the rankings or were banned. Many sites lost substantial revenue streams overnight. Even though it was horrifying, the update ultimately made the internet better.
Instead of building SEO value on bad link structures, webmasters started to look for other things that could become the foundation for their new SEO strategy. And that’s how they stumbled upon content.
Content is king
It’s impossible to run a small, mid-sized, or large business without getting interested in SEO. The reason is simple: consumers look for products and services online. And their first step is usually to search for them on search engines like Google.
They count on search engines to bring them relevant and reliable results. They know that search engines can tell which websites are trustworthy and provides the product or services they’re looking for.
That’s why it’s essential that business owners take SEO seriously and build an online presence for their companies. Ranking high in search engines is critical to getting more visibility, building authority in the industry, gaining the trust of consumers, bringing in plenty of web traffic, and getting qualified leads to your website.
Now, you might be tempted to agree to a deal offered by just any SEO agency, like www.internetum.com/en/seo-agency/ . But you should take a closer look at what these experts are planning to do. Smart SEO agencies pay close attention to algorithm updates rolled out by search engines.
And that’s where content marketing comes in.
To bring results, links need to be surrounded by quality content today. That’s also how link building is growing more expensive as more and more businesses realize the importance and power of content.
Content together with outreach is a winning formula for SEO. Fortunately, there are platforms that help to connect businesses to publishers – for example, Marketin9. That type of platform can help even small businesses invest smartly in content marketing and boost the rank of their websites.
Invest in content
Creating quality content is more than just choosing the right words. It’s about developing work that impresses your audience – as well as search engines!
That’s why smart business owners look into different types of content to check whether these could perform well and fit the expectations of their audiences. If your competitors are investing in video, so should you. It doesn’t matter if you outsource content creation or do in-house, you need to educate yourself about the different forms of content available and experiment to see which ones bringing the best results. And don’t be afraid to invest in content – cheap content is lousy content, and it’s always a waste of your money. Only quality content will bring you the results you want.
Have you got any questions about how to invest in SEO smartly? Reach out to us in comments – we’re happy to advise you on SEO strategies tailored to your needs.