Why you should start hosting webinars? Because it’s a chance to raise awareness of your brand. Especially when you host webinars on a branded room with your logo and colors. It’s obvious that when you share video and audio with participants, it’s easier to connect with your customers.
Webinar Hosting = the revenue perspective
Recently, webinars became one of the most efficient marketing tools. Services and products presented this way have much bigger chance to get stuck in heads of customers and turn into pure profit. Why shouldn’t you be the one to make money like this?
Hosting webinars = chance to build a community
Another important thing is that you can build a community around your brand. Hosting webinars gives you a chance to become an expert in your industry. It will give you more trust of the current customers and make it easier to gain new ones. That’s why you should start taking advantages from power of webinars. How to set up your first webinar? We have some ideas to present.
Before setting your webinar up – set up its registration process.
Creating a landing page should be your first step in your webinar marketing. It’s obvious that you should have place where your future participants could sign up and leave their data like email and name. Make sure that both website and registration form are properly designed. A bad-looking landing page may discourage people from signing up.
It’s also worth to put on landing page webinar topic, description and your short bio. You should promote your landing page in social media. Try to reach people who are potentially interested in subject of your online seminar.
Don’t forget about e-mails
Mind that after signing in, people should get an email with confirmation. Participants should have an easy access to time and date of your webinar. It’s worth to send them reminder day before your online seminar.
Prepare a presentation
Setting up a webinar involves preparing a presentation. You have plenty content to choose: you can use videos, photos, documents, you can present your ideas on whiteboard or show it on slides. It’s up to you. Remember that when your presentation will be static, your audience might get bored fast. That’s why it’s recommended to engage attendees with interactive features like surveys or call to action buttons. You can also use annotation tools such as a whiteboard. It will help to highlight the essential points of your message.
Have a plan
Let your audience know about your webinar agenda. When whole event begins, start with short introduction. Give some background of the main topic and divide your presentation into smaller segments. With such plan, it would be easier to share specific knowledge and promote your products or services.
Choose the right time
Keep in mind that your webinar should have specific length. Remember that attention of attendees is limited. Try to fit in 45-60 minutes. Date and time of your webinar are crucial. For example common research from industry shows that weekends are the worst time for hosting webinars. Set up webinar in the middle of the week, on Wednesdays or Thursdays in the middle afternoon. It’s when you’ll get the highest attendance rate.
Get the right software and equipment
You need a webcam and microphone. You shouldn’t use microphone built into your computer, because poor audio quality can discourage your audience. External camera and microphone will help you get a better impression and improve the overall quality of your webinar. When you want to set up your first webinar it’s important to have a software you can rely on. If you need a webinar platform that can adapt to your needs choose LiveWebinar – the most advanced webinar software. What makes this platform unique on the market are customization possibilities. It works on any device and you can customize its features any way you like. You can disable functionalities you don’t need and meet with your audience in a personalized room.
Those are our tips for setting up your first webinar. We hope you found them useful! If you want to learn about hosting webinars, video conferences and streaming events or even if you just have a few questions about webinars please visit https://www.livewebinar.com/.