Instagram is one of the most popular social media platforms in the world and that means that things move pretty fast on there.
If you’ve taken a look at your metrics recently and noticed that your engagement numbers are way down, don’t be discouraged. Ask yourself what you’ve been doing differently in the past month or so.
If the answer is nothing, that’s most definitely the problem.
Instagram has changed a lot since its beginning in 2010 and continues to do so. It’s still possible to connect with customers, but you have to know how to use it.
Here’s a look at some of the top trends that every marketer should be aware of.
Sometimes you have to pay to play
800 million users may seem like the stuff dreams are made of, but you’ll quickly realize it means there are a lot of people competing for the eyeballs of your followers.
On top of the clutter, you are also forced to compete with the platform’s algorithms that put newer posts first and a decline in organic reach.
This is why pay to play using products like an Instagram likes app has become the reality.
Companies like Buzzoid allow you to buy Instagram metrics including likes and followers to help spread your message. They are one of the oldest and popular companies for the service. Be wary of other vendors and do your research first.
Purchased Instagram likes are a good way to boost your profile fast, once your account is set up and ready for business. When you have lots of followers, likes or comments on a post, people perceive your brand to be worth a look which brings in organic traffic. It’s one of the few ways you can still have organic reach.
You can also promote your most basic posts just to have a chance at standing out from other similar businesses. Make sure you have a business account; it’s the only one that can promote posts.
Take advantage of Instagram shopping features
If you have an ecommerce site, you really need the Shopping feature enabled on Instagram.
Instead of relying solely on fans and followers to promote your product, this feature improves your product’s discoverability, making information accessible from one place, and makes the tracking of the Instagram likes apparent.
Posts that can be purchased will show a white shopping bag in the top right corner. If you want more followers, this feature can help you accomplish that.
Your customers will be able to shop without leaving the Instagram app. The numbers are startling, about 75% of users who see a business post take some sort of action.
You have to get approved to use the feature, but once you do, simply upload your post and tag your product as you would if it were a person. Then watch the sales and Instagram likes appear.
Taking it a step further
If you want to increase the reach of your shopping posts, you can sponsor each post that you upload or you can use tools that embed your post right on you website.
Live streaming can help you gain followers
It’s time to stop perfectly curating those photos and get real. It’s a daunting task, but it’s so fun and easy once you get over the initial nerves.
It’s also a great way to increase your traffic.
Let your customers get to know you and learn more about your product. You can answer questions or do some troubleshooting on the fly.
Other types of live streams can focus on:
Streaming live events
There’s even an Instagram Live with friends you can use for partnerships that are mutually beneficial and give you access to a completely new audience.
Micro influencers can promote your brand
You don’t need millions, or even thousands, of followers to make some noise on Instagram. If you have 1,000 followers, studies show you can have an impact.
Midrange followings from 1K-10K can do wonders for your brand, and it doesn’t have to cost you a lot. In fact, the engagement is lower than mega influencers, but results in much higher sales.
Something to think about.
It’s important to stay on your toes when using Instagram because it’s not going anywhere any time soon. Each time a new feature is introduced, be one of the first to adopt it – experiment and find a way to benefit from it.
Users love the platform and many believe it will continue to grow and expand. It’s important that you do the same or you risk falling behind.