If you are a business owner, one of the main objectives is to attain success in the digital spectrum, as well. And in order to do that, you will need to have a strong digital presence. In other words, your website, ideally, should appear at the top of Google’s search page, once specific keywords are typed.
This process is called search engine optimization, or SEO for short. To have a good SEO ranking, Google and search engines heavily rely on a set of keywords that are being used. This is where the benefits of keyword grouping come in.
In a nutshell, keyword grouping basically bunching up a set of keywords into logical groups or clusters. The manner of which each word is grouped together greatly affects the results of the other, which makes the choice of each one a key and important process.
Keyword grouping can be a tedious task to complete, but it can pay major dividends if done effectively and correctly. It can greatly be of help, not only for SEO purposes, but for coming up with pay-per-click (PPC) strategies, as well. It would be best if keyword grouping was done manually, but if you do not have the luxury of time, you can make use of various tools online that can automate the process.
The first step in keyword grouping is to collect and aggregate all possible keywords that you intend to use regarding a specific topic. With this process, there also are tools to make use of to be able to determine which ones could be best used.
The next step would now involve the grouping of the keywords. In this process, it would be best to be more specific about the keywords to use, and as stipulated by most business sites, it is important to “create high-level keyword groups” around your product. So if for instance you are selling guitars, these groups should comprise keywords such as “guitars in mint condition”, “top guitar brands”, and the like.
You will need to further narrow down your keywords, and this is what should be done for the third step, which is to divide them into smaller subgroups. The main objective for doing so is to specify some other brand names and put them in a hierarchy. For guitars, the subgroups could contain keywords such as “Fender guitars” “Gibson guitars” “Gretsch guitars”, and so on.
The fourth and final step is again to narrow the list down further. In this process, you will be particular about the finer aspects, such as the use of plurals and synonyms. You will also need to get rid of misspellings and duplicates if there are any.
Determining the perfect keywords to use is similar to finding a needle in a haystack. But with the process of keyword grouping, you can actually save time and allot it to other important tasks on your list. It may be a quite a headache at first, but it can only be of great benefit for your brand, once it is put into constant practice.