Marketing and More by Arpit Srivastava talks about Marketing, Advertising, Digital Marketing, and much beyond. It also helps to bridge the gap between Marketing as in books and Marketing in Practice for Professionals, MBA, PGDM Students with academic content.
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Marketing
Below the line (BTL) / Above the line (ATL) / Through the line (TTL) (Advertising) In organisational business and marketing communications, Below the line (BTL) is an advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the line...
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