Twitch has grown from being a spin-off from Justin.TV back in 2011, to being the 34th ranked site according to Alexa, all in a few short years. For those unfamiliar, Twitch is a site where people can stream themselves playing video games of all different kinds, and also do things like host “in real life” streams as well as a variety of other types. People from all around the world can not only interact and watch these streams in real time, but many streamers also make their streams available to watch later.
There are over 15 million active daily users on Twitch and this number is only expected to grow. While there are already quite a few streamers out there, there is always room for more in a growing market/niche like this. However, in order to become successful and popular in the market, you need to be different than the other several thousand streamers out there wanting to hit it big.
Sure, you want to become a “better” streamer overall, but in addition to that, you also want to be able to differentiate yourself from all the other “good” streamers out there. As a result, this blog post will look at a few tips that streamers can use to stand out.
Have High-Quality Equipment
While the biggest streamers often have the best equipment, newcomers or smaller streams often don’t make the investments necessary to set themselves ahead of other new or small streamers. This investment can include buying a better computer, having a quality microphone and, most importantly, a clear and high definition webcam. You can find one here on the provided link.
While you don’t need to spend a fortune on the equipment, if you want to be successful, you shouldn’t be purchasing bottom of the barrel equipment. Think of the spending and purchases as investments in yourself. If you have low quality lighting, camera and microphone, you can be sure many potential viewers will be lost.
Build and Have a Brand
While some streamers have been able to brand themselves and stick out in a group, the vast majority of streamers are doing the exact same thing and not doing much to stick out. They play a game, interact with the stream a bit, and don’t bring much more to the table.
In addition to building a brand, you also need to try your best to have a “thing”. Many of the best and most popular streamers out there have a thing – Ninja and his colorful hair and headband, Dr. Disrespect and his over-the-top character or Courage and his outstanding charisma. While playing the game and being good at it is important, it is you that need to be the star of the show.
Deciding what your “thing” is is totally up to you, and you can feel free to get as creative as you want. Maybe you have a unique talent you can use and incorporate or maybe you have unique knowledge or insight that you can offer to your viewers.
Play With Your Audience
Without viewers, followers and subscribers, no streamer is successful. As a result, you need to be sure to be thankful towards these people every chance you get. Sure, thanking them and interacting with them is great and all, but if you take the extra step and do a little more, you could set yourself apart from other streamers.
One great way to do this is to play with your audience. While you can’t do this every day, maybe you can set aside one day (or even just a few hours), every single week to play with some of your subscribers and fans. This will not only keep your current subscribers happy, but could also entice others to become fans in hopes of playing with you. While this might get a little bit more difficult if you get a ton of subscribers, it should be quite easy to do early on.
Play For Your Audience, Not Yourself
When most of us play video games, we play the games that we enjoy. However, when you stream, you have people watching you play, and you need to always keep that in mind. Many streamers will play games that they love, but that no one wants to watch. Instead, at least when you’re starting out, you should play the games that people want to see.
While it’s perfect if the game or playstyle that your audience wants to see is the same that you want to play, that isn’t always the case. While you may love slow and monotonous games or puzzles, many people on Twitch will not want to watch that and will prefer faster paced or exciting gameplay and commentary. Before people know you, they will click on and off of your stream based on the games you play.
Have a Strict Schedule, and Stick to it
While some streamers just live by their own schedule and stream when they want, this is often the wrong thing to do. If your viewers don’t know when to expect you online, they won’t know when to tune in to see you. Instead, if you want to grow and stick out, you need to be sure to have a schedule, make it public, and stick to it.
You should post your schedule on all of your social media platforms, and if you are going to miss a stream or be late, be sure to let people know. Being consistent is key and it is how you will be able to slowly but surely begin to grow your audience.
In conclusion, hopefully this article was able to help you come up with some great ideas and ways to differentiate yourself. Of course, you want to become a better streamer overall, but the main goal should be to offer something different or unique compared to the other streamers out there. While this may be easier said than done, it is absolutely possible.
Of course, there are no “sure things” when it comes to getting more viewers (or else everyone would be doing it), but these tips can hopefully act as inspiration for you to think out of the box and be able to offer something different as a streamer.