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Wigzo – An India based company came up with an Omnichannel Personalization suite this summer. Wigzo also claimed it to be the simplest and easiest way to reach out to your customers. What it does is sends Personalized Notifications, Emails or SMS to the customers to increase the Click-through (CTR) and conversion rate.

With abundance amount of data on web, mobile, and apps, customer’s data signals get lost by adding marketing noise. So, to reach your customers with the right message at the right time. Wigzo, an intelligent marketing, and personalization solution company use multiple channels like email, push notification and social media to help user capture customer is necessary information. Wigzo’s software sends customer individualized one-to-one messages for communication on browser notifications and emails rather than a generic, automated mass message.

What is Wigzo?

With the marketers realizing the importance of email marketing, promotional emails and spam emails have increased remarkably. However, one Delhi based start-up- “Wigzo” does not send bulk emails of big data. However, it customizes the e-mails according to the recipient’s location, user search patterns, and app browsing patterns. Wigzo analyses the customer’s device and sends them a highly personalized mail. It can bring contents from the website and provide it as posts from twitter or facebook.

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wigzo marketing automation

The algorithm merchandising system can increase the interaction and also auto-populate selling. The company does not only improve the Brand’s communication but make it better than the previous one. They also allow to re-target the non-engaged users through other demand-side platforms. They also analyze the information gathered to the exact level and prepared reports on that basis.

Wigzo Browser Notification Review

Effectiveness (at driving traffic) 4 stars
Effectiveness (at getting subscriptions – Opt-ins) 4.5 stars
Effectiveness (at engagement – CTR) 4 stars
Ease of use 5 stars
Personalization capability 4.5 stars
Pricing 4 stars
Customer Support 4.5 stars
Summary  4.7 stars

How to use Wigzo?

The fantastic tool named “Wigzo” takes just 15 minutes to set up, and then you can analyze the customer’s device and send them a highly personalized mail. It can bring contents from the website and provide it as posts from twitter or facebook.

I just can’t explain how easy it is to customize and use Wigzo, all you need to follow these simple steps, and you are good to go:

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  1. Choose Template

Firstly, you have to choose the best possible template based on your targeted audience; you can choose any of the multiple templates available by taking your conversion goals into consideration

2. Editing the Designs

Now, you have to edit the designs of your template by using HTML/CSS codes to change and customize it. You can customize all elements such as- Background, title, sub-title, descriptions, coupons and much more.

3. Choosing the preferred Devices

After finalizing you have to choose and enable or disable the onsite notifications for mobiles desktops, or tablet users or more for choosing the targeted device audience

4. Target URL

Now, you will have to choose and enable your campaign on one or multiple pages where you want to display your notifications.

5. The Final Touch-up

After completing and the above requirements you have to give your campaign a name and description. Now, it is time for you to preview the live notification and test it yourself. If you are still not sure, you can save your template for later or just send it out to your audience.

Also Read: ZoPush: A Personalised Browser Push Notification Service by Zoho

Special Features

  • The algorithm merchandising system can increase the interaction and also auto-populate
  • Wigzo not only improves the Brand’s communication but make it better than the previous one.
  • The tool also allows to re-target the non-engaged users through other demand-side
  • This tool also analyzes the information gathered to the exact level and prepared reports on that basis.

Pricing

There are three types of pricing plans offered by Wigzo based on three types of organizations which are:

  1. Startup
  2. Business
  3. Enterprise or Agency

1. Startup

Wigzo offers free services to Startups with a subscriber limit of up to 500 people and offers all the essential features like Push notification, Single Site integration, etc.

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2. Business

In this plan, Wigzo offers all the necessary features along with many additional features such as Geo events customization segmentations, Integration up to 3 websites, Triggers plus live activities with a subscriber limit of up to 10000 peoples. The cost for this is $69 (₹4500 approx.)

3. Enterprise or Agency

The pricing for these plans will be based on the kind of work you want Wigzo to do for you. So, this will be decided at the given moment, as you will be offered entirely personalized services, along with some of the most amazing features offered by an email marketing tool.

Importance of Marketing Automation

Web push notifications are important as even if somebody finds your website, the user might not return to check updates, but WPN sends a notification directly to their devices. The revenue is earned by charging the customers, at a cost per impressions which is another great benefit of using Wigzo.

Also Read: Best Push Notification Services for Web, Browser, Android and iOS App

Drawbacks

However, it is just a combination of algorithms and cookies, so your product and the information provided should be customer friendly, to attract customers and to make them stick to your product for a long time. There are inevitable setbacks to this tool which are mentioned below

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  • The technology is more effective if your business is at a significant level as it has a price to pay, so small organizations have to think about this before utilizing it.
  • It also can be a good boost up for start-ups if efficiently used. Wigzo, however, affects the privacy of the users as it tracks all their activities by sending different cookies, which might not please the users.
  • It also has few conflicts with its employers, but as far as it is concerned with the customers, they are happy to a certain

Editor’s Note

Wigzo is all about reaching the right audience at the right time at a right place and draw engagements for the clients. This tool can benefit your business in ways you cannot even imagine. Instead, the catch here is how efficiently and effectively you use Wigzo to make the most out of this fantastic innovative tool to use email marketing to its best.

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