One can hardly argue about the fact that since the internet has been introduced, the world feels much more connected. Now one of the essential parts of the modern-day internet facility is marketing products through digital advertisements in any platform. The platform might be the website you are surfing or the social media you are using, such as Facebook, Twitter and LinkedIn or even your mailbox in Gmail or Yahoo. In the internet era, online ads have become ubiquitous.
But have you ever thought that how these advertisements land up in your path? Of course, it needs a very high amount of strategy and planning. It also needs people who would make the right decisions for a company in terms of managing the marketing end, so that the company only sails in profit. And, on the new day of age, digital marketing has become a hot topic for those who wish to pursue a great career and want to shine.
Furthermore, we have enough of the convincing facts and figures that show how important digital marketing is in the modern era. A research done by eMarketer shows the following:
Year | Ad Spending (In Billions) |
2016 | $192 |
2017 | $229 |
2018 | $266 |
2019 | $307 |
The aforementioned stats, not only reflects the amount being invested in digital marketing, but also the growth it has witnessed in the past few years.
Digital marketing courses offer these individuals the right platform to rise and shine according to their potential. Also, let’s not forget the fact that Digital marketing courses are nothing like your day to day degree course where you can’t push start your career without having a proper college degree. So, here are some of the advantages of Digital marketing courses:
But one might ask how did he/she become a digital marketing professional and how do they become trained professionals in this ever-growing industry? Well, the answer is very simple. There are a plethora of online schools available who are teaching how to become a digital marketing professional through their digital marketing courses. upGrad is one of those institutions. In association with MICA, and with a partnership with several well-reputed companies of the industry such as Star, Hewlett Packard (HP) enterprise, Thomas Cook and HCL, it is one of the premier institutions available for the ambitious students to graduate from.
upGrad provides multiple options for those who are interested in pursuing an online digital marketing course. The courses include Branding and Marketing, Social Media and Content Marketing and Marketing Analytics. With only 7-9 hours every week, you can also become an alumnus of MICA and earn a chance to get recognition from MICA and Facebook. You can choose from 180+ courses and subjects and the fees are also modest. You can also pay your fees through the EMI option. So why wait when you can become a digital marketing professional and make a name for yourself?
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