We have a million different methods to market your business or service on the web. Social media is a visible platform because of its massive reach as well as the ability to influence.
Nonetheless, when most individuals think of promoting a brand online, they often turn to popular sites like Facebook and Instagram. While nothing is awry with these platforms, businesses often forget the importance of YouTube.
The website recently took over as the second most visited site behind Google. It has a broader reach than even Facebook; however, many people fail to recognize the power it possesses when they commence building a social media audience.
Marketers have several opportunities for videosgrow that build organically and lead to 10,000 YouTube views. The site has managed to outgrow competitors like:
Wikipedia, the third most visited website, garners 625 million less monthly visits.
For this reason, you must launch and promote a YouTube channel to expand your consumer base.
#1 The Size of YouTube
YouTube has over 1.9 billion active monthly visitors. It generates 1.6 billion organic monthly visits with a significant percentage of its user base (15 percent) deriving from the United States.
In 2020, YouTube is expected to contribute $5.5 billion in advertising in the United States. The content sharing website is second highest in terms of preference for watching video on TV screens among the 18-34 demographic. Additionally, 8 in 10 young people (ages 18-25) use the video-sharing website.
If you are looking to reach a gigantic audience, there is no better place to start marketing on the internet.
#2 Vid-Sharing is Best Type of Advertising
Marketing is not only about finding a massive audience, but knowing how to understand what motivates and drives their viewing habits.
There are nearly 5 billion videos that are watched every day. Roughly half of the users consumed content in the last month. Surprisingly, it accounts for approximately one-third of all online activity.
Therefore, you are foolish not to utilize the magnitude of video advertising.
#3 Marketing Vids are Dynamic
According to a research study titled ‘How Video Will Take Over the World’, Dr. James McQuivey concluded that watching a minute of video is the equivalent of 1.8 million words.
This type of medium captures the emotion of a story that other mediums struggle to replicate. It’s ideal for today’s attention spans that are continually getting diverted by many distractions.
Consequently, you may connect with your consumer base with short, informative, and attractive marketing content.
#4 Consumption Continues to Grow
In America, nearly 3 in 4 adults watch content on YouTube. It’s a higher percentage compared to Facebook (69 percent), and almost twice the rate of Instagram (37 percent). It’s also reported that users spend up to six hours a day engaging with video content.
The staggering increase of consumption makes this type of advertising the leading method as we adjust to a new decade and methods of digesting information.
#5 Help Determine Buying Decisions
According to the research of ComScore, people spend over 16 minutes viewing online video advertisements each month. Moreover, 80 percent of visitors remember an ad that they viewed in the last thirty days.
An even higher percentage of users added that observing product review is informative in the decision-making process.
These kinds of promotions not only get your business or service out to a vast audience but help to make buying decisions easier for consumers.
#6 Customers Intentionally Go to YouTube
YouTube is vastly different from other types of social media. On many platforms, the visitor mindlessly scrolls through content before they find something they are interested in clicking or tapping.
On the other hand, visitors intentionally go to YouTube with an objective in mind. For example, the aim could be to learn how to change a flat tire. Users visit the website and search with applicable keywords.
The segmented audiences on YouTube enable marketers to find their target audience far easier, and with the correct SEO optimization, you’ll capitalize on this approach.
#7 Video Marketing is Replacing Text Ads
In the era of ‘Mad Men,’ there was nothing that replaced the power and influence of a text ad. However, fast forward a half-century, and digital videos have easily replaced that type of advertising.
By 2022, forecasts estimate that videos posted online will represent more than 80 percent of all consumer traffic on the web. The staggering forecast is 15 times larger than the same statistic in 2017.
Why the seismic shift in engagement? Online users want to watch a video instead of reading an article. The concept is also true of the way consumers digest ads in the 21st century.
#8 It Presents a Clear Message
Did you know that 6 in 10 modern executives prefer video advertising over text advertising?
Digital advertising makes things easier for website visitors to comprehend. According to a study, viewers retain 95 percent of a message delivered in a video in comparison to a mere 10 percent via text.
If you are failing to deliver a message by this format, you need to start focusing on generating that type of content and promoting your channel thoroughly.
#9 They are Popular to Share
Video marketing reaches a humongous audience and is incredibly useful with its word of mouth appeal. It is often shared at a very high rate compared to images and text.
One study found that videos created 1,200 percent more shares compared to text and images combined.
Syndication plays a tremendous role in what makes YouTube so appealing. It’s not the end destination for your content. It often serves as the first stop before visitors link up with your other social media destinations or official website.
#10 YouTube Engagement Improves Profits
YouTube provides an excellent conversion rate for businesses that take advantage of all its luxuries.
The increased traffic, engagement, and shares of YouTube ultimately contribute to high conversion rates. In fact, 76 percent of visitors are more inclined to buy a product online after engaging with a video.
Companies that use digital marketing increase revenue nearly twice as fast as brands that are failing to capture the power of video commerce. The return on your investment is impossible to ignore.
Conclusion
There are several reasons why you should promote your YouTube channel to build brand awareness and grow sales. Starting a YouTube channel is easier than you think and, best of all, free.
Creating video content is easier than you think. YouTube offers spectacular conversion rates as this style of sharing is the future of the online world. If you fail to capitalize now, you’ll continue to miss out moving forward.