Venngage has paid and free plans, making it the perfect tool, no matter what one’s budget is. Their basic version already offers features that can be used to make effective visual marketing graphics. It also offers access to a pool of icons, charts, templates, thematic designs, and stock images. As with other programs, these can be customized. The paid version offers a bigger library loaded with graphic elements and more flexible customization features. Some users use the basic version first to get a feel of how the program works. They eventually upgrade to the paid version to maximize the available features.