A recent Google statistic shows that more than 50% of online shoppers will google a product before purchasing it. Once buyers type in the name of the item they want, various search results pop up – including product-specific blogs with insightful reviews.
Most of the time, these blogs are written by affiliates to promote the said item via sponsored links. Of course, it’s also possible to market a product via social media posts (think Instagram influencers), videos, or live events.
In short, there are several ways your online business can benefit from an affiliate marketing program.
If you want to do the absolute best for your business and secure a tight-knit affiliate network, keep reading our guide to affiliate marketing.
Locate Champions of Your Business
While sourcing affiliates for your SaaS can be a tall order, you’ll eventually learn it was the best business move you could’ve made for your company.
Knowing where to look for affiliates and how to pitch your business deal properly can make or break your affiliate effort. Affiliate marketing success for SaaS businesses is pivotal for raising brand awareness and broadening niche audiences.
Below, we’ve compiled a list of the six most efficient ways to locate and secure affiliates for your expanding SaaS business.
1: Research Comes First
Before you can enjoy the perks of affiliate marketing, you must gather as much info on the topic. Set aside time, research prospective affiliates, and remember to keep an open mind.
The beauty of affiliate marketing is that anyone can be an affiliate – a business entity, an influencer, a blogger, or even an existing buyer. With that in mind, you must understand how to appeal to such a broad and versatile pool of potential affiliates.
One way to go about it is to research your potential affiliates. If you’ve found an influencer with a massive following, explore their page or website and understand their MO before you reach out to them with your business pitch.
2: Look Within Your Existing Network
You often won’t have to go far to find affiliates for your Saas. To promote affiliate program models, business owners usually turn to their existing client base and see if they can forge a collaboration.
As a matter of fact, your customer mailing list might be the affiliate’s fertile ground. What makes this option a highly viable one is the fact that those that have bought from you before already know more or less everything about your product.
As a “safe bet”, you can use the checkout page to attach your affiliate pitch and motivate potential affiliates to become part of your affiliate program.
3: Polish Your Pitch
A powerful statement can convince potential affiliates to favour your SaaS and recommend it to a pool of potential customers. You can reach out to individuals with a custom-tailored pitch emphasising the benefits of becoming part of your affiliate program.
Remember to use specific and detailed information regarding the roles of the affiliates and be as thorough as possible.
- Use straightforward language
- Include niche stats if necessary
- State the benefits.
4: Use Incentives
It isn’t rare for affiliates to ask for an ”onboarding care pack” to get a better understanding of the affiliate proposal.
In that light, you should consider offering certain incentives to motivate prospective affiliates to become part of your business model:
- Interest potential affiliates with a gift voucher or a monetary bonus for their first referral
- Offer customised coupons for affiliates to distribute to their audiences
- Assign an attractive discount on your services or products.
Once you’ve established a reward program for your affiliates, those that take you up on it can be easily monitored regarding their performance using an affiliate tracking platform so you can measure the success of your SaaS seamlessly.
5: Run a PPC Campaign
A PPC (Pay-per-Click) ad campaign is a tried and tested method for directing affiliates your way. Search engines and ad platforms are abundant in PPC campaigns simply because affiliates and freelancers find this type of marketing most revenue-generating.
Your SaaS can benefit from well-thought-of PPC ads if you consider the following aspects:
- Use Facebook, Google, or LinkedIn to reach affiliates
- Pinpoint high-performing keywords for your niche
- Use keywords in the ad headline and description
- Spotlight your commissions
- Include a CTA (Call to Action) on your landing page or website.
Moreover, you can run a few different PPC ads for different demographics and purchasing preferences.
6: Don’t Cut Corners With Commissions
Offering a substantial commission for your SaaS affiliates might just be what seals the deal. It isn’t a surprise that marketers always collaborate with a business offering the highest commissions.
To affiliates, a substantial commission means more revenue, which then motivates them to endorse your product better.
So, we suggest you give good commissions a go and see how your affiliates perform. Plus, you can always measure the affiliate marketing KPIs and see the cost-to-value ratio your marketers bring to the table.
Adopting a robust marketing strategy is far from simple, but with the right affiliates, you can consider it a half-done job. To ensure you employ the best of the best, stay within a familiar niche, be thorough with potential marketers, and provide compelling arguments that will result in collaboration.
With the right team on your side, you’ll only accelerate the business growth process!