There are blogs that cover just about any topic you can imagine. They are one of the oldest forms of content on the internet and still remain incredibly popular among both brands and consumers. They can be to entertain or to inform and come in a huge range of different styles and sizes.
If you own an online business, a blog can be a fantastic way of maintaining relationships with your customers and raising awareness about your brand. However, there are countless blogs out there, so yours need to stand out from the crowd. Read on and check out our top tips for creating unique blog posts.
Check for Plagiarism
Unfortunately, plagiarism is rife on the internet. It’s all too easy for creators to copy one another, and there’s nothing worse than seeing your hard work stolen and used for the benefit of a rival.
However, you can inadvertently plagiarize as well, and doing so can damage your business. It can make you lose credibility in the eyes of consumers and could even lead to potential legal issues. This can be avoided through the use of a plagiarism checker.
So, if you make a Google search with the search term – “what is a plagiarism checker?” you’ll get thousands of search returns. Typically, most returns will be loaded with information about how plagiarism detectors work, what their functions are and how best they can help webmasters avoid issues of posting plagiarized content on their site.
You’ll also see information about how these tools can rapidly scan content and compare it with other content elsewhere on the internet. Using a plagiarism detector will generate an immediate report highlighting any sections of text that could be plagiarised, giving you the opportunity to fix these issues before the blog goes live, thereby avoiding potential plagiarism action in a judicial setting.
Take a Fresh Perspective
As we mentioned earlier, the internet is full of blog posts. Research has revealed that over 4 million blogs are published every day, with WordPress alone hosting over 70 million new blogs every month.
These are incredible numbers, and what they mean is that whatever you are writing about has more than likely been covered before. However, that doesn’t mean your blog posts can’t be unique. To avoid covering old ground, take a fresh perspective and cover topics from a new angle.
Use your personal experience and industry expertise to approach subjects in new and interesting ways. This will ensure your blog posts are unique and will encourage readers to follow your blog and your business.
Do Lots of Research
Whatever industry you are in, there are likely going to be new developments and technological advancements that change the way you and your competitors do business.
Keeping on top of these developments is crucial, not just for your business in general, but also for creating unique blog content. Research topics thoroughly and familiarise yourself with the latest techniques and processes, this will allow you to create informative, knowledgeable blog posts that will prove useful rather than serve as simply filler content for your website.
A study revealed that the biggest reason people seek out and read blogs is to learn new things. This is why it’s so important that your blogs are educational and informative.
Keep Them Entertaining
While your blogs need to be informative, this doesn’t mean that they can be dry or boring. To create truly unique blog posts that will keep readers engaged, your blogs need to entertain as well as educate.
This can be a difficult balance to get right, but doing so is critical if you want your blog posts to be a success and generate traffic for your business.
Entertainment can mean using humour, although this should always be relevant and appropriate, or using images and embedded videos to break up the text and provide some additional visual stimulation.
Conclusion
Blogs can offer your business a number of benefits, but they need to be unique if they are to reach their true potential.